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MUSTAFA DUGSIYE — PORTFOLIO ©2026
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SENIOR PRODUCT DESIGNER FINTECH × AI
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PORTFOLIO — ©2026 52.4862° N / 1.8904° W FINTECH × AI

MUSTAFA DUGSIYE®

Senior Product Designer — designing intelligent financial systems where complexity meets clarity. Currently at Goldman Sachs.

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01 ABOUT

Most designers guess at how finance actually works. I've lived inside it for 11+ years. Now, as a Senior Product Designer with 7+ years across fintech, B2B and AI, I turn operational complexity into clarity — from research and service blueprints to prototypes and design systems. End to end.

Mustafa Dugsiye
MD — FIG.01B'HAM, UK

Currently embedded at Goldman Sachs, leading design on a large-scale platform transformation within a high-performing Loans engineering team. I'm particularly focused on where AI meets financial workflows — designing intelligence into the systems people rely on every day.

I work as a full-stack designer: research, service blueprints, wireframes, prototyping, UX copy, and design systems. The rare part — I've sat on the finance side too, so I read complex financial systems, not just design for them.

DOWNLOAD CV
0+
Years in Product Design
0+
Years in financial services
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Major fintech institutions
£0M+
Overall design impact
02 SELECTED WORK (5)

Projects &
case studies

● NDA — CONFIDENTIAL
001 INTERNATIONAL INVESTMENT BANK 2025 — PRESENT

Enterprise Loans Platform Transformation

Zero-to-one transformation across mission-critical Corporate Loans products — workflow architecture, interaction design, and end-to-end UX at enterprise scale, with AI embedded natively into operational workflows.

▲ Settlement efficiency ▼ Payment failures ▲ Exception throughput
UX StrategyAI IntegrationService DesignB2B
002 BARCLAYS 2025

Tesco Bank Credit Card Acquisition

Led the UX workstream migrating Barclays credit card journeys into the Tesco Bank app — reconciling two brands and two design systems on one foundation.

8+ journeys10+ usability sessions2 design systems
Product DesignDesign SystemsConsumer
003 BARCLAYS 2024

Cheque Scanning SDK Integration

Integrated and optimised a third-party cheque-scanning SDK into the Barclays app, refining the camera capture flow to simplify a technically complex process for first-time users.

▲ 96% scan success▲ £800k/mo revenue
SDK IntegrationCamera Capture UXConsumer
004 BARCLAYS 2023

Loan Application Journey Redesign

Redesigned the personal loan entry point across app and online banking — clarity of UX copy, lower cognitive load, measurable conversion uplift.

▲ 15% in-app conversion▲ 13% online
UX CopyConversionConsumer
005 ACCENTURE / JLR 2021 — 22

JLR Global Nameplate Pages

UX for Jaguar Land Rover's global vehicle pages — message-mapped IA, high-fidelity wireframes and prototypes within the Spark44 creative team.

▲ 22% 'Build Your Own'▲ 34% test drives▼ 18% bounce
Global WebIAPrototyping
03 EXPERIENCE

Where impact
was made

NOV 2025 — PRESENT ● LIVE Senior UX Designer (Consultant) Goldman Sachs · GBM Private Loans →
FEB 2022 — NOV 2025 Senior Product Designer Barclays · Cards, Payments & Tesco Bank Acquisition →
AUG 2021 — FEB 2022 UX Designer Accenture / Jaguar Land Rover · Spark44 →
2020 UX/UI Designer About GONG · Bookings platform, +35% bookings →
OCT 2019 — AUG 2021 Freelance UX/UI Designer Independent Practice · incl. Metro Bank, About GONG →
04 CRAFT

The craft
behind the work

/ HOW I WORK

My approach to solving UX problems

01
Start with the problem, not the screen

Before sketching anything, I map the real workflow — talking to users, identifying failure modes, and understanding where the friction actually lives.

02
Frame ambiguity into structure

Complex, cross-team constraints get translated into clear service blueprints, information architecture, and design system decisions everyone can build against.

03
De-risk with prototypes, not opinions

Directions get validated early through lightweight prototypes and usability testing, so decisions are backed by evidence rather than assumption.

04
Ship, measure, iterate

Solutions roll out in stages, success is tracked against real metrics, and the design keeps evolving based on how people actually use it.

/ DISCIPLINES
User Research Journey Mapping Information Architecture Wireframing Prototyping UX Copy Design Systems Usability Testing AI Integration Agile Stakeholder Management Service Blueprints Accessibility Design Strategy
/ TOOLS
Figma
Framer
Sketch
Miro
Balsamiq
Adobe CC
ChatGPT
Claude
Perplexity
Copilot
Gemini
VS Code
05 CONTACT

OPEN TO SENIOR DESIGN ROLES · CONSULTING · SPEAKING

LET'S BUILD something ↗

I'm particularly interested in teams working on complex financial products, AI-powered tools, or anything that needs a designer who understands the domain as deeply as the user.

EMAIL Mustafadugsiye92@gmail.com → LINKEDIN linkedin.com/in/mustafadugsiye →